You have a great new website. You believe in it. There are many places to learn how to market your website online through different methods such as search engine optimization, backlinks, social bookmarking sites, or getting in touch with SEO agencies on https://dynamicsdigital.co.uk, and lots more. These are definitely solid concepts in marketing to help promote your new site.
However, many times people overlook the offline world of marketing. You can effectively use real-world marketing concepts to promote your online website with amazing effectiveness and relatively low-cost.
The Business Card
One of the oldest, and yet overlooked by the online world, means of simple marketing is to have a business card printed up with your name, e-mail address, website URL, and perhaps a blurb or two of what your site is all about or what you are selling.
Business cards are cheap to have printed up and I would suggest that you have it done in bulk as it is much cheaper in the long run than printing it on your own printer. It also looks much more professional to have a quality designed business card.
Once you have a business card don’t be shy about giving them out. Everyone is a potential customer or visitor to your site. Whether it’s the clerk at the local supermarket or business contact you just met it is important to let them have a little brochure in their pocket.
Leave them at stores, on bulletin boards, or just about any place that allows you to place them. The business card is a simple and low-cost way of getting the word out.
Have T-Shirts, Pens, and Other Novelty Items Printed
Nowadays you can have just about anything printed with your business name or logo on it. From soccer balls to USB drives to something as simple as a pen. The latter is probably the cheapest way to get out the word.
When you are at the store and need to sign your credit card receipt sign using your own pen. Conveniently leave it behind when you are done. You can do the same at most places like restaurants, stores, and banks or just about anywhere. Of course, the better quality of pen you have printed up the more likely the recipient is to keep it and use it again. Let’s also mention that the people that use their pen you have them to sign things will also be exposed to your branding.
T-Shirts are another overlooked item. If your site is family-friendly then give out t-shirts to your kids and they will give some to their friends especially if you have a cool logo design. Wear your own logo t-shirt when you go out for fun times especially to events. Keep some extras handy in the trunk as you might find an opportunity to give some out.
Get involved with your community
Sponsor soccer games and sports and make sure your logo or name is on all the materials you can. Attend events, and if you can get a space or booth at such events. Your local community is more likely to support you and your local business than just about anywhere else in the world.
The key is not to be shy about your site. If you truly believe in your own concept and business there is no reason for you to be quiet about it. Let people know that you are 100% behind your idea and belief that your site is top-notch.
Join Clubs, Organizations, and Associations
You are a business. You might not have a storefront, but you are a business and a local business wherever you live. So join the local organizations such as the Chamber of Commerce or other business organizations. Join clubs in the area and use that space to give out as many promotional materials as you can within the rules of such organizations.
Trade Shows amp; Events
If your business is in any industry chances are there is a trade show or convention about the industry. Attend as many events as you can and don’t be shy about giving out your business card or other goodies to the people at the event booths. Better yet get your own booth and really put the big push on. That is what the other companies are doing and it’s very effective. Most industry marketing experts will tell you that your other peers love to meet the people behind the site. It adds more transparency to your company and puts a human face to the URL.
Advertise in the Newspaper
Paper isn’t dead. Millions still read papers and publications every day. I doubt they will ever truly die out as there is just something about holding a book, magazine, or newspaper in your hand. The best thing about this method is that because of online advertising the prices have massively dropped for print advertisements. Now is a great time to even get a full-page ad very cheap. Check your local papers and get their rate cards and see what you can afford.
Media Advertising
Radio spots pricing has dropped. The same goes for TV advertising. These once premium costing methods of advertising are still the staple ways that brick and mortar stores get customers in their doors. The same can apply to them visiting your site. Get creative and buy up spots that you can afford. You will be amazed at how effective it can be especially if your site appeals to large audiences.
These are just a few ideas that you can do offline to promote your online site. Many site owners have a tendency to think that only through SEO or online advertising can you get visitors to your site. There is still a whole wide world of people that can be exposed to your branding and not be staring at a computer screen.
